{"id":22,"date":"2010-01-08T18:09:13","date_gmt":"2010-01-08T18:09:13","guid":{"rendered":"http:\/\/www.michaelhay.com\/blog\/?p=22"},"modified":"2011-04-28T17:37:39","modified_gmt":"2011-04-28T16:37:39","slug":"3dtv-in-your-face","status":"publish","type":"post","link":"http:\/\/www.michaelhay.com\/blog\/2010\/01\/3dtv-in-your-face\/","title":{"rendered":"3DTV in your face"},"content":{"rendered":"<p>You can&#8217;t get away from it. 2010 has been billed as being the year of  3D. This certainly seems to continue to be the case at the <a href=\"http:\/\/www.cesweb.org\/\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/www.cesweb.org\/', 'CES show in Las Vegas');\" target=\"_blank\" class=\"broken_link\">CES show in Las Vegas<\/a> this week with lots of <a href=\"http:\/\/www.thinkdigit.com\/Features\/Where-is-my-3D-TV-No-More_3890.html\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/www.thinkdigit.com\/Features\/Where-is-my-3D-TV-No-More_3890.html', 'blog posts about 3DTV');\" target=\"_blank\">blog posts about 3DTV<\/a> already popping up. Obviously there have been many more 3D films in the cinema recently, in particular the major blockbuster <a href=\"http:\/\/www.avatarmovie.com\/\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/www.avatarmovie.com\/', 'Avatar');\" target=\"_blank\" class=\"broken_link\">Avatar<\/a>, and consumers are eager to get this technology into their living room.<\/p>\n<p>But what exactly are we talking about when we say 3D? It\u2019s not to be  confused with computer generated models such as in the original Toy  Story animation. These are often referred to as 3D models or CGI, but  when you view them on a screen you still see a flat image, because it\u2019s a  flat screen. Both of your eyes are seeing the same image and therefore  there is no difference in depth. What we are talking about now is  officially known as Stereoscopic 3D.<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Stereoscopic_3d\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/en.wikipedia.org\/wiki\/Stereoscopic_3d', 'Stereoscopics');\" target=\"_blank\">Stereoscopics<\/a>,  or Stereo 3D, has been around for many many years, starting with people  creating stereo 3D photographs taken with two cameras a few inches  apart and then placing the photos in a special viewer box like  binoculars which forces each eye to look at it\u2019s respective photo. The  brain does the rest. Things have moved on from there though and we now  have about 4 main viewing styles. A quick synopsis&#8230;<\/p>\n<p><strong>Anaglyph glasses<\/strong> (red and blue)<br \/>\nThis is what many people still think of when they think of 3D video.  Not really very impressive and a bit cheap. Channel 4 in the UK got  people excited when they announced a 3D week on their channel recently,  only for people to then discover it was just going to be with those  annoying red\/blue images again. This technology has been around for a  while and was very popular in the 50s and 60s. Cheap glasses but you  lose a lot of the colour information of the image. This is only used on  current monitors as it is the only method most of them can handle.<\/p>\n<p><strong>Polarised glasses<\/strong> (passive viewing)<br \/>\nThis is what you get when you go to the cinema these days. Two  projectors project an image each onto the screen but the light from each  is polarised in a different way. The glasses are lightweight and  inexpensive. Each lens blocks out one of the polarised lightwaves and  therefore each eye gets the correct image. One slight drawback with this  method is that the image is in essence &#8216;interlaced&#8217; which means that  each eye only gets half the number of lines in the image. HD will not be  \u2018full\u2019 HD therefore. The quality difference, however, is negligible.<\/p>\n<p><strong>Shutter glasses<\/strong> (active viewing)<br \/>\nThis method has no quality loss at all. Each eye\u2019s full res image is  played alternately at very quick succession. The glasses, however, are  bulkier and more expensive as they need to synchronise with the  projector\/monitor so that it blocks off each eye at the same rate as the  images are being displayed. This method can be used with current  monitors that have a high enough refresh rate of 120hz (only a small  number of expensive computer monitors). A synch unit is also required to  make them work.<\/p>\n<p><strong>No glasses<\/strong> (autostereoscopic \/ lenticular)<br \/>\nThis is the latest breakthrough technology and there are already a few  models available which use tiny lenses on the monitor itself to split  the image before it hits your eyes. It\u2019s very complicated to make and in  terms of viewing it\u2019s great not having to wear glasses but you do have  to be in a sweet spot to view it correctly and not move too much. This  is definitely the future though and as the technology improves and the  price comes down I think we\u2019ll see these models become mainstream within  5 years.<\/p>\n<ul>\n<li><span style=\"font-family: Arial;\">I have used <strong>anaglyph<\/strong> since I was a young child and never really been that impressed with it <\/span><\/li>\n<li><span style=\"font-family: Arial;\">I made stereo 3D videos and computer game levels with the <strong>shutter glasses <\/strong>at  University about 9 years ago and while it was good quality I still  found the glasses gave me headaches. There was also often hardware  issues with the glasses not synching up correctly <\/span><\/li>\n<li><span style=\"font-family: Arial;\">I recently went to <a href=\"http:\/\/www.inition.co.uk\/\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/www.inition.co.uk\/', 'Inition');\" target=\"_blank\">Inition<\/a> in London and received a demo of the <strong>Autostereoscopic lenticular <\/strong>method which I had never seen before. It is a very strange sensation to see 3D images without wearing glasses <\/span><\/li>\n<li><span style=\"font-family: Arial;\">The <strong>polarised glasses<\/strong> are great and don\u2019t induce nausea. For me these are the winners right now<br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Arial;\"><strong>So how do I view 3D?<br \/>\n<\/strong>If you have a great computer monitor and are happy installing  new software and drivers then you can use something like Nvidia\u2019s  GeForce 3D Stereo kit. Otherwise, and if you want to view it in the  luxury of your living room the bottom line is that you will have to buy a  new TV.<\/span><\/p>\n<p><strong>A new TV?<br \/>\n<\/strong>Yes. I\u2019m afraid so. You probably just bought a new HDTV too  didn\u2019t you? The good news is that after CES there should be a larger  number of manufacturers bringing out 3DTVs so hopefully a price war  might begin. Further good news is that existing set top boxes (such as  the Sky+HD box) will be able to handle the 3D signal. Playstation3s will  also be able to show them after downloading a firmware update. TV  manufacturers are, however, split over which technology to go with. Some  are launching shutter glasses systems while others favour the polarised  glasses. The good news is that content which is produced in 3D will be  compatible with all the hardware.<\/p>\n<p><strong>But is there any content to watch?<br \/>\n<\/strong>Not a huge amount yet but there has been some great news recently about organisations working on new content. <a href=\"http:\/\/corporate.sky.com\/media\/press_releases\/2009\/3d_tv.htm\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/corporate.sky.com\/media\/press_releases\/2009\/3d_tv.htm', 'Sky in Europe will be launching a 3D channel');\" target=\"_blank\" class=\"broken_link\">Sky in Europe will be launching a 3D channel<\/a> this year, primarily filming live events in 3D such as sport and concerts. <a href=\"http:\/\/sports.espn.go.com\/espn\/news\/story?id=4796555\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/sports.espn.go.com\/espn\/news\/story?id=4796555', 'ESPN has followed suit');\" target=\"_blank\">ESPN has followed suit<\/a> by announcing their 3D plans. The big news at CES yesterday was that <a href=\"http:\/\/mashable.com\/2010\/01\/07\/imax-ceo-interview\/\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/mashable.com\/2010\/01\/07\/imax-ceo-interview\/', 'IMAX will be linking up with Sony and Discovery');\" target=\"_blank\">IMAX will be linking up with Sony and Discovery<\/a> to produce 3D content later this year.<\/p>\n<p><strong>Will everything be produced in 3D?<br \/>\n<\/strong>This is debatable. My <a href=\"http:\/\/www.lewis360.com\/2009\/12\/avatar.html\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/www.lewis360.com\/2009\/12\/avatar.html', 'recent review of Avatar');\" target=\"_blank\" class=\"broken_link\">recent review of Avatar<\/a> highlighted how action movies maybe aren\u2019t the best exponents of the 3D  technique. The fast cuts and changes in camera angles don\u2019t go well  with 3D as the brain can struggle to keep working out the new depths on  screen. Better content is things like sport, live events and science  documentaries. This also seems to be the way things are going with the  recent Sky, ESPN and IMAX\/Discovery announcements.<\/p>\n<p><strong>Will it become mainstream?<br \/>\n<\/strong>Everywhere we look just now we are seeing 3D. YouTube has also  just recently launched a 3D element to its videos. As I said above I  don\u2019t think every form of video is suited to 3D. Others are perfectly  suited. As directors and producers gain more experience in what shooting  styles work, we should see a better and more focussed range of content.<\/p>\n<p><strong>What will be the killer use?<br \/>\n<\/strong>For me the killer app will be games. When you interact with a  3D image it makes it much more \u2018believeable\u2019 as your brain almost moves  with it. It works. You control it as it moves and you feel a part of it.  You also control the speed of the movement which is crucial. This will  also link in with the recent swathe of Augmented Reality apps we are  seeing and incredible games such as <a href=\"http:\/\/www.eyepet.com\/\" onclick=\"__gaTracker('send', 'event', 'outbound-article', 'http:\/\/www.eyepet.com\/', 'EyePet');\" target=\"_blank\" class=\"broken_link\">EyePet<\/a>.<\/p>\n<p><strong>What\u2019s next?<\/strong><br \/>\nViewing  without glasses is the next big thing for 3DTVs but in terms of the  user experience watch out for head-tracking and haptic interfaces. They  let you move round an object and get a new perspective on it as well as  touching it with force feedback. Industry and Medicine will lead the way  with this but it\u2019s only a matter of time until we see that in our  living rooms too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can&#8217;t get away from it. 2010 has been billed as being the year of 3D. This certainly seems to continue to be the case at the CES show in Las Vegas this week with lots of blog posts about &hellip; <a href=\"http:\/\/www.michaelhay.com\/blog\/2010\/01\/3dtv-in-your-face\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[9,7],"tags":[],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-3d","category-technology"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3c0TL-m","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":6,"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"predecessor-version":[{"id":207,"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/posts\/22\/revisions\/207"}],"wp:attachment":[{"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}