{"id":29,"date":"2010-04-07T18:15:02","date_gmt":"2010-04-07T17:15:02","guid":{"rendered":"http:\/\/www.michaelhay.com\/blog\/?p=29"},"modified":"2011-04-28T17:36:10","modified_gmt":"2011-04-28T16:36:10","slug":"ipad-first-reaction","status":"publish","type":"post","link":"http:\/\/www.michaelhay.com\/blog\/2010\/04\/ipad-first-reaction\/","title":{"rendered":"iPad: first reaction"},"content":{"rendered":"<p>We were lucky enough to get our hands on an iPad in our London office  today. And I can tell you it\u2019s been hard to get our hands off it. \u00a0And yet some people are still  saying it\u2019s just a big iPhone. So what\u2019s the fuss all about?<\/p>\n<p><strong>Is it just a big iPhone?<br \/>\n<\/strong>I don\u2019t think so. For one thing you\u2019re not able to make calls  on it, and so you shouldn\u2019t be. It\u2019s not supposed to be a replacement  for your phone. Replacement versions of things normally get smaller and  more compact, not bigger. This is something else. It doesn\u2019t replace  anything.<\/p>\n<p><strong>So what is it?<br \/>\n<\/strong>The iPad is something new. It\u2019s a portable viewer. It\u2019s not  going to replace your laptop and it\u2019s not going to replace your TV. What  it does do, however, is blur the lines between some of the  functionality of both of those mainstay devices. You can do some laptop  things on it. You can do some TV things on it. And you can do some book  things on it too. And the key thing is that you can do these things  whilst lounging back on the sofa. You can show your partner. You can  pass it round your friends. It\u2019s a portable, sociable, media viewer. It  enhances the experience of things you already do and lets you do them in  a different way and on one device.<\/p>\n<p><strong>Do we need that?<br \/>\n<\/strong>Maybe not, but how often do you have to call everyone round  your laptop to show them something cool and they all complain about  having to get up. Or your laptop rocks unsteadily on your knees on the  sofa and when you pass it on to show your friend they have to sit  upright in order to hold it correctly. And mice just don\u2019t work on the  sofa.<\/p>\n<p><strong>What can you do on it?<br \/>\n<\/strong>Here in the UK we can\u2019t yet download apps from the AppStore.  That comes later this month. But even the native apps on the iPad are  gorgeous. Email. Calendar. Maps. Web. Notes. Mags. Video. Photos. The  experience of using all of these apps is much better than using them on  your iPhone or your laptop. I am particularly excited, however, about  reading books, magazines and comics on it. That alone is 100 times  better than a Kindle because it\u2019s colour and has video. Other features  it has are a pure bonus. Using StreetView together with a friend sitting  next to you is just a joy and so intuitive.<\/p>\n<p><strong>What else could come in the future?<br \/>\n<\/strong>Board games, children\u2019s learning apps, augmented reality apps. You name it.<\/p>\n<p><strong>Is it a game-changer?<br \/>\n<\/strong>Not really, because people don\u2019t actually need it. It\u2019s  providing a great solution for a problem that wasn\u2019t huge. But it\u2019s  pushing forward an area which definitely will be game-changing. It\u2019s a  kick-starter.<\/p>\n<p><strong>Is it essential?<br \/>\n<\/strong>No. It\u2019s a luxury. But I still want one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We were lucky enough to get our hands on an iPad in our London office today. And I can tell you it\u2019s been hard to get our hands off it. \u00a0And yet some people are still saying it\u2019s just a &hellip; <a href=\"http:\/\/www.michaelhay.com\/blog\/2010\/04\/ipad-first-reaction\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[6,12,7],"tags":[14,13],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-gadgets","category-lewis-pr","category-technology","tag-apple","tag-ipad"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3c0TL-t","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":10,"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"predecessor-version":[{"id":204,"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/posts\/29\/revisions\/204"}],"wp:attachment":[{"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.michaelhay.com\/blog\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}